One ecosystem.
Three ways we connect healthcare.
Our platforms are designed to work together — from procurement to prescription to professional education. Each solves a real problem in the healthcare value chain.
Together, they form an integrated digital network for the healthcare and pharma industry.
POM is Singapore's leading B2B online medical marketplace where clinics, pharmacies and hospitals browse and order from thousands of SKUs of pharmaceutical products in one place. POMACY extends the same marketplace to Malaysia.
Healthcare professionals and institutions procuring and learning about medical products; pharmaceutical principals and suppliers seeking digital reach and engagement.
Everything an HCP needs, in one place
Browse and order from thousands of pharmaceutical SKUs.
Issue e-prescriptions with WellAway e-Pharmacy fulfilment.
Earn accreditation points, attend webinars, and connect with peers.
Thousands of SKUs from hundreds of trusted brands
Featuring a selection of international and local brands — clinics, pharmacies and hospitals browse, compare and reorder medical and pharmaceutical supplies across an ever-growing catalogue, all from a single storefront.
Accredited webinars and CME, on demand
Attend live and on-demand medical webinars led by senior clinicians, earn CME/CPE accreditation points, and access clinical articles and a doctor's directory — keeping healthcare professionals current and connected.
E-Pharmacy solutions to serve the last mile of patient care.
Secure e-prescribing and medication delivered to your patients' homes, integrated with clinic ecosystems.
WellAway is a secure e-pharmacy platform that lets registered doctors issue e-prescriptions and have medication delivered directly to patients' homes — typically within hours.
Clinics, telemedicine providers, and doctors digitalising medication fulfilment; patients with chronic conditions, limited mobility, or a preference for home delivery.
A defensible closed loop
Every step — prescribing, pharmacist review, cold-chain fulfilment — happens inside one licensed, auditable system.
Prescribe online, on-mobile, or any integrated CMS
Registered doctors prescribe from the WellAway portal, the mobile app, or straight from their existing clinic management system — Plato, SGiMED Hummingbird and Clinic Assist all connect directly, so prescriptions flow into WellAway without leaving your workflow.
Search the formulary and build the e-prescription
Look up medications across a vast formulary, check pack sizes and expiry, add items to the Rx and set directions of use — with allergy and dosage detail captured up front.
Patient consults a tele-pharmacist and gets cold-chain delivery to home
The patient completes a tele-pharmacist consultation for counselling and safety checks, then receives cold-chain-compliant delivery within hours.
We are developing a suite of AI-powered capabilities to elevate how pharma and healthcare companies engage healthcare professionals and conduct commercial operations. Our emerging solutions, introduced standalone or as part of our POM platform's AI-powered capabilities, empower the pharma industry with latest technology advancements.
Pharmaceutical principals, medical affairs and marketing teams, healthcare companies
Detailing that never clocks off.
e-MSL is an AI conversational agent that engages HCPs in branded medical detailing — anytime, in their language, with the visual aids they'd see from a rep. It answers product questions on demand and turns interest into qualified sales leads. All content is deployed from your approved materials and operates within your medical-legal review workflow.
A product-specific interface that carries your brand's look and story, not a generic chatbot.
HCPs choose voice or text — engagement on their terms.
Relevant visuals appear right inside the conversation, mirroring a real detailing session.
Built to convert — lead capture, product-page redirects, and handoff to your commercial team.
Turn every rep into your best rep.
e-Trainer is an AI mock-detailing coach. Reps rehearse against realistic doctor personas, handle objections in natural conversation, and get scored feedback the moment they finish — so mastery and fluency are built before they ever step into a clinic.
Reps practise live conversations against configurable doctor personas — specialty, seniority, personality and typical concerns set to match your real audience.
Scenario and time constraints (“I only have five minutes”) train reps to deliver the key message fast and defend it.
Every session is scored, including accuracy and keyword coverage, while a manager dashboard tracks activity and performance.
Product details, message hierarchy and Q&A banks are customized to brand and therapy area.
After each session, AI Insights score keyword coverage and flag missed key messages, while the manager dashboard tracks scores, session activity and performance by scenario over time.
Customer Relationship Management solutions tailored to pharma environments, built on the real-world engagement needs unique to the healthcare industry and regulations.